Institute for Entrepreneurship Entrepreneurial Education Partner
Mixing repetition with constant improvements is of the utmost importance. This is most prevalent in the life of any professional athlete. Similarly, to what Craig Lindvahl said in his book chapter, “Repetition is Good. Repetition is Good. Repetition is Good,” an athlete that plays that sport for a living cannot simply stop practicing because they already know how to do whatever skill it was that they were supposed to be practicing and perfecting. That is like LeBron James coming into practice one day, or entirely sitting the practice out because he already knows how to do everything “good” enough. Keeping your mind, body, and soul in constant repetition will allow you to always remain at your best. This repetition could also be coming from a negative standpoint. As a business leader, you could hypothetically hear 20 customers complaining about a flaw in your staff. Now it’s upon you to take this repetitive feedback and improve it to better your business. Customer feedback is usually on the critical side, but you have to take both the good and bad into account. This ability to open yourself up to honest criticism or uplift is what will put your business ahead of the competition. There’s no way you can possibly expect to perfect/master something if you never improve or work on your flaws, or if you never work to maintain what you’re good at. This will inadvertently help you plan for (un)foreseeable obstacles. Repetition and improvements based off said repetition is really about covering all the bases.
Written by Belleville CEO Student Tyler Rupert
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